Outstanding Youth Market Online Advertising

It has been said that one of the keys to successful marketing is a good understanding of your target demographic.

The Fly PenTop Computer site is a fantastic example of a website clearly in touch with its target market. I believe it is a truly great example of understanding who it is you wish to sell your product to and then utilising technology to 'speak' to that audience.

Any examples of South African companies doing the same type of marketing online? Let me know...