Online Video Advertising Works!

The Online Publishers Association recently released a report which showed that 80% of all video viewers online have watched a video ad online and 52% have taken some sort of action, whether it's checking out a website (31%), searching for more info (22%), going into a store (15%), or making a purchase (16%).

It is clear that video advertising works! Home business owners however may feel that they do not have the resources to put together fancy video advertising and they are probably correct! Television advertising is prohibitively expensive. Is there an alternative?

Most people today have some form of video camera. Heck, even cell-phones take video these days! Some creativity, hard work and out-of-the-box thinking could result in a very effective video advert. Published to YouTube, Zoopy and others, together with some creative marketing (think viral marketing through an email campaign) this could become an extremely effective advertising medium.

One caveat : if the ad looks amateurish it can also do damage to your brand so be careful. Some online ads are designed to look like home videos and are effective as such. The copy for such ads is well written so that the viewer understands the context.