Advertising Opportunity On New Site

At the Joburg 27Dinner I had the privilege of meeting up with Merle who is the creator and visionary behind Jozikids. This is a new site packed to the brim with ideas and opportunities for parents and their children (from birth to 14).

What differentiates this site is that it is based solely on Johannesburg and surrounds. This makes it a niche site and one which I believe could become the number one site for parents, teachers and care-givers. As a parent of two small boys I will certainly be visiting it often!

A knock-on effect of a site such as this is that service providers will be checking to see what their competitors are advertising and what prices are being offered. There is also opportunity for each service provider to be indepedently reviewed so that users will be able to gauge opportunities and services ahead of time.This will definitely help to keep the market competitive and attractive to parents already burdened with household expenses, school fees and so on (could there be a lesson here for Telkom I wonder?!).

Businesses can either list their services for a minimal fee and manage their own content via password access or advertise in the special column reserved for adverts on the site.

As the site is still very new the advertising rate card has not yet been published but Merle did assure me it was coming in the next two weeks. Why not make contact with her and ask her for her rates (let her know I sent you!).

Registration on the site is free - always a great way to attract new business!

I have no doubt this site will be a success - those who are able to get in early to advertise will no doubt reap the benefit. The only question now is who is going to get in to begin the same style of site for other cities in South Africa!