Free Marketing Resource From South African Company

I recently came across the ZA Group (Pty) Ltd. This is a company who describe themselves as -

a team of marketing and communication strategists, writers, graphic designers and other creative professionals, passionately concerned about the well-being of South Africa.

They offer a fantastic resource for the small/home business owner - a free e-book called "Three Marketing Essentials Without Which Your Business May Not Survive". It is written by the company's CEO, Theresa Muller who has three decades of experience in this field and has taught and written extensively on this subject.

This is not your run of the mill marketing exercise to give you a useless e-book in return for your email address. This is a valuable resource to which you will return often especially if you are new to running your own business.

Please let me know if you find any other e-books of this ilk - I am looking for quality here as there is an awful lot of junk out there masquerading as valuable material for the small business owner.

Entrepreneur Magazine in South Africa

Currently in its 13th edition, the South African edition of Entrepreneur magazine is beginning to make its mark in the local market. Latest circulation figures show approximately 17 500 copies sold each month.

Each month's edition is filled with profiles, interesting articles for the new or established business owner and gives plenty of ideas and tips to those running their own businesses.

Andrew Honey, publisher, writes in this month's publisher's note (pg 8) that the maginze strives to be "the ultimate how-to guide for starting and improving a business". Each month's edition seems to bring the publication even closer to the fulfillment of that vision.

This month's edition features an article from Robert Kyosaki, a profile on Richard Branson, ideas on how to use email more effectively, news on new marketing legislation and using market research to create sustainable business strategy. Complementing this is an online portal filled with more interesting and helpful info - http://www.entrepreneur.za.com

I strongly suggest taking out a subscription and beginning a file filled with articles from this extremely well-written and helpful publication.

Marketing Maven

All of us who own and manage our own businesses need to find new and innovative ways to market our products or services. In a world where the customer is bombarded by numerous media what is going to make our product/service stand out?

I found a wonderful list of articles written by Wendy Maynard on her website "Remarkable Marketing". These articles should keep you busy for some time and they really do offer helpful tips and insights.

On Wendy's site you can also sign up for her e-zine - this is also a great source of ideas and inspiration.