I recently came across the ZA Group (Pty) Ltd. This is a company who describe themselves as -
a team of marketing and communication strategists, writers, graphic designers and other creative professionals, passionately concerned about the well-being of South Africa.
They offer a fantastic resource for the small/home business owner - a free e-book called "Three Marketing Essentials Without Which Your Business May Not Survive". It is written by the company's CEO, Theresa Muller who has three decades of experience in this field and has taught and written extensively on this subject.
This is not your run of the mill marketing exercise to give you a useless e-book in return for your email address. This is a valuable resource to which you will return often especially if you are new to running your own business.
Please let me know if you find any other e-books of this ilk - I am looking for quality here as there is an awful lot of junk out there masquerading as valuable material for the small business owner.
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